You’ll Judge A Book By Its Cover

This month we welcome Epiphany Team Member Sarah Kay Biere to share a guest article. (More about her at the end of the blog post!) “Don’t judge a book by it’s cover” goes the old saying. There’s probably some hidden truth in that. However, if you’re a writer, a published author or an adventurer ready to share your book with the… Read more →

All Clothes Matter

All Clothes Matter

Did you know you make a statement about yourself, your company and your brand before ever saying a word? As you walk into a room, you’re shouting information. Just by what you’re wearing (or not wearing.) Your clothing and accessory choices are incredibly important for your brand. In fact your ability to land contracts or get a pay raise might… Read more →

If You’re Considering Social Media, Read This First.

Who am I? Where am I going? What am I doing? Questions like these have been termed “great questions of life.” While it’s important to consider them on the lifetime scale, it’s also crucial to ponder the questions and your own answers as you begin your journey with social media. Social media can seem daunting and mysterious, especially for businesses… Read more →

Public Relations & You

It’s not uncommon to hear people say that Public Relations is all about maintaining a client’s image, repairing reputations, and releasing press releases. However. Public Relations can be much more complex…. Public Relations Noun: The professional maintenance of a favorable public image by a company or other organization or a famous person. According to the Public Relations Society of America, Public Relations… Read more →

Opera CEO Exits, Stage Left, to Try Her Hand at Entrepreneurship [& the reviews are glowing!]

You’re going to have major highs and major lows, sometimes on a daily basis – Carol Penterman, CEO Penterman Professional Care ================ While grateful she didn’t sing “To Ho……To Ho” or stomp her spear during the interview.  We can’t assure she wasn’t secretly hiding some Viking horns or breastplate regalia in one of her secret closets (which would prove really… Read more →

Email: The New Rolodex

If you’ve ever sat down with me or had a quick chat about email marketing, it’s most likely that you have heard me say (more times than once) that your email list is your new Rolodex. I usually receive a tilt of the head that is accompanied by a perplexed, or surprised, look when I offer that statement. If you’ve been… Read more →

“Going Viral”: A Marketing Trend That Doesn’t Call for Penicillin.

Have you ever had a child come home sick from school? Most of us know that once a virus hits a classroom…it’s likely to spread throughout the class. Eventually… the whole darn school is infected. As a parent, you hope this epidemic can be nipped in the bud ASAP, but as a business owner, “GOING VIRAL” with your service or… Read more →